Lang Realty, Lang Management go pink for breast cancer awareness month

Lang Realty and Lang Management are supporting American Cancer Society Making Strides walks across South Florida this October, with office campaigns, donations and team participation in Palm Beach and the Treasure Coast. The effort is designed to raise awareness and funds for breast cancer programs while engaging agents, staff, residents and the broader community.

Why it matters: - Breast cancer affects employees, families, clients and local communities across South Florida. - The October campaign channels office activity and closing commissions into fundraising for American Cancer Society breast cancer programs. - Lang Management’s participation expands the reach beyond real estate offices to residents and the broader community.

What happened: - Lang Realty is turning its offices and outreach efforts pink for Breast Cancer Awareness Month. - Lang Management is joining the effort this year. - Team members from both companies will participate in the Palm Beach Making Strides walk. - Lang Realty will also support a second American Cancer Society Making Strides Against Breast Cancer walk on the Treasure Coast. - The companies announced the campaign Sept. 30, 2026, in Boca Raton.

The details: - Scott Agran, president of Lang Realty, said the company unites each October to raise awareness and provide support for people affected by breast cancer. - The Palm Beach team is led by Heather Wilton and includes Lang Realty and Lang Management. - The Treasure Coast team is led by Eydie Lopez. - Both team leaders will recruit walkers, spread the word and encourage donations throughout October. - Offices will feature pink-themed items, including pens, candies, banners, wristbands and lapel pins. - Flyers promoting walk registration and donations will be displayed in offices and shared with clients and agents. - Beginning Oct. 1, parts of the Lang Realty website will turn pink. - Flyers and donation links will also be added to the Lang Cares homepage at Lang Cares. - Lang Realty agents will donate $10 from each closing during October. - Lang Realty will match those contributions to double the impact. - Lang Management offices will serve as a donation collection point throughout the month. - Donations will be accepted from staff, residents and the community.

Between the lines: - The campaign blends awareness with a direct fundraising mechanism tied to transactions, which can create a steady donation stream during October. - Adding Lang Management broadens participation and gives the effort a community-management angle, not just a brokerage one. - The pink branding across offices and websites is meant to keep the cause visible to clients and residents all month.

What's next: - Community members can register to walk, donate or learn more through the team links. - The campaign runs through October, with office promotions and donation collection continuing during the month. - Lang Realty and Lang Management will support the Making Strides walks as the month unfolds.

The bottom line: - Lang Realty and Lang Management are using their South Florida footprint to drive participation and donations for breast cancer awareness this October.