Sea Glass opens boutique brokerage in Fernandina Beach

Sea Glass Franchising has launched Sea Glass Coastal Collective in Northeast Florida, led by Broker/Owner Melissa Nettesheim. The new brokerage is built to serve buyers, sellers, investors and relocation clients with a boutique, relationship-driven model that still plugs into a larger network.

Why it matters: - Sea Glass Coastal Collective adds a new boutique real estate option in Fernandina Beach for clients across Northeast Florida. - The brokerage is designed to pair local, personalized service with the backing of the Sea Glass franchise network. - The launch expands Sea Glass Franchising's presence in waterfront and lifestyle-driven markets.

What happened: - Sea Glass Franchising announced the opening of Sea Glass Coastal Collective on Aug. 20, 2026. - Broker/Owner Melissa Nettesheim is leading the brokerage from Fernandina Beach, Florida. - Sea Glass Coastal Collective will serve buyers, sellers, investors and relocation clients throughout Northeast Florida. - The brokerage will also continue working with clients across Florida and Georgia.

The details: - Nettesheim has more than 18 years of real estate experience and holds licenses in Florida and Georgia. - Nettesheim graduated from the University of Wisconsin with a degree in Journalism and Advertising. - Sea Glass Coastal Collective will focus on residential, luxury, relocation, waterfront and investment properties. - The brokerage says its approach is built on relationships, transparency, accountability and personalized service. - Nettesheim has led high-performing real estate teams in multiple markets and has helped hundreds of families reach their real estate goals. - Before launching the new brokerage, Nettesheim spent years in leadership at one of the nation's largest real estate brokerages. - Nettesheim is a resident of Amelia National in Fernandina Beach and specializes in Northeast Florida's coastal lifestyle communities. - Nettesheim's stated strengths include honest advice, skilled negotiation and creative marketing.

Between the lines: - Sea Glass is targeting brokers who want local control without giving up marketing, technology and operational support. - The launch reflects continued demand for brokerages that emphasize service and neighborhood expertise over a more standardized brand model. - Nettesheim's background in journalism and advertising may help support a marketing-led approach in a competitive coastal market. - Sarah Humphrey, Sea Glass vice president of marketing and business development, said the company was created for brokers who want to build something uniquely their own. - Humphrey said Sea Glass Coastal Collective reflects Nettesheim's values, service focus and vision for a more personalized real estate experience.

What's next: - Sea Glass Franchising will keep expanding by partnering with experienced brokers who value entrepreneurial independence and local leadership. - Sea Glass Coastal Collective plans to keep serving clients in Northeast Florida and beyond while building out its boutique brand. - Nettesheim said she expects to serve the community for years to come. - More information is available by contacting Melissa Nettesheim at melissa@seaglasscc.com. - Learn more about Sea Glass.